Although you may believe that social media is a new concept, it actually is not. It is the usage of social media as a powerful marketing tool for new businesses that is a fairly recent concept. There will always be quicker and better ways to spread your company's message through online media, but some of the basic approaches should remain constant.
Twitter is an excellent marketing tool for your company. You can expose your business to hundreds, or even thousands, of people using Twitter, if you know how to use the system. Learn about hashtags, keywords, and other aspects of Twitter.
Understand that technology is driving social media and vice versa. Every day that social media becomes more popular, technology races to catch up, which prompts social media to become more popular. Know what the technology is offering your customers in their social needs so that you can take part in talking WITH them, as opposed to talking AT them.
You can have your most important tweets posted again automatically. If you are launching a new product or doing something important, you should write a short message and have it appear in your followers' feeds every few hours or at least every day. Do not assume that Twitter users read through everything in their feed.
Do not forget to post a link to your website or blog on your social network profiles. If someone hears about your products on a social network, they will need to have access to more information and see what you use as a storefront before they can decide to buy anything.
Make sure Twitter is included in your Facebook menu. Facebook's settings on your fan page sets this up as a standard settings, so it does not take much effort on your part. Plus, it gives your followers yet another way to stay connected to your website or blog. The more options you give for customers to stay connected, the more involved they are likely to be in visiting your site and sharing the link with others.
Try using polls on your social media profiles to engage your customers and get them involved. People love to give their opinions and have their voice heard. A poll is a great way to get them to voice their opinions and give feedback on new products and ideas that are relevant to your company.
Use a variety of social marketing venues for the greatest success. Facebook might be effective and popular, but remember to use other sites like MySpace too. You have a better chance at success the more visible you make yourself.
Studies show that the most popular times for people to read your social media posts are during business hours during the week. Utilize tools that allow you to write your posts anytime you want to, but they are uploaded and published during hours that you choose, including those when most people are actively online.
Never rely on only one social media channel during your social media marketing campaigns. Bu using many different social media platforms, you spread your business around to many areas and help to generate a bigger customer base. Tools vary from site to site, and the only way you can take advantage of multiple tools is to use many sites.
Always proofread your social media updates, even if it's just a Tweet. Keep in mind that it is always important to remain professional. You may have to abbreviate some things to fit them into Twitter messages because of the 140-character limit. Use abbreviations sparingly, even on Twitter. Try really hard to make sure your content looks good.
When marketing your business on social media sites such as Twitter and Facebook, try to talk like a "person" rather than a "business". People who use these sites are looking for personal interaction. If you can incorporate some of that into your marketing campaign, you will have an edge. Personal conversation that is humble, collaborative, and two-way in nature works best.
Carve out your own place in the social media world. Many people are trying to use the same techniques; doing something a little different will make you stand out. If you follow the advice given in this article and have a great product to offer, you are bound for success. By dedicating yourself to doing well with it, your business will expand before your very eyes.
0 comments:
Post a Comment